Céline Nadeau

Web Producer & Digital Experience Manager
nadecel@gmail.com · 415.577.9113
2680 21st Street, San Francisco CA 94110
linkedin.com/in/celinenadeau
Profile

Web producer and digital strategist with twenty years stewarding complex Drupal ecosystems for San Francisco's most mission-driven institutions — from investigative journalism to open-access science to enterprise marketing. MBA in Marketing. Deeply fluent in accessibility, SEO, UX, and content governance; equally at home in a code editor and a stakeholder meeting. The rarest combination in this work: someone who can build it, measure it, and explain why it matters. French-born, lifelong music lover. Proud SF resident since 1998.

Core Skills
Web Development & Production
Drupal CMS (v6–v10) HTML / CSS / JavaScript WCAG Accessibility SEO / SEM Google Analytics (GA4) WordPress AEM (Adobe Experience Manager) Performance Optimization Responsive Web Design Tag Management & Conversion Tracking Web Security & QA Email HTML A/B Testing & User Testing Adobe Creative Suite / Photoshop
Strategy, Governance & Operations
UX & Information Architecture Content Governance & Brand Standards Digital Strategy Agency Liaison & Project Management Web Data Privacy & CCPA / GDPR Compliance Stakeholder Enablement & Training Salesforce CRM
Experience
Lead Web Experience Manager 2014 – 2022
Salesforce · San Francisco, CA
  • Served as the sole web producer for Sales Cloud + Service Cloud marketing — a 1:300 producer-to-stakeholder ratio across Product, Content, and Campaigns teams, maintaining 100% brand standards and WCAG accessibility compliance across two of Salesforce's highest-revenue product clouds.
  • Led digital operations, UX strategy, and content governance across Salesforce.com; managed ongoing AEM content publishing workflows and tag management and conversion tracking for demand generation campaigns.
  • Rebuilt the Desk.com product website on Drupal 8 — fully responsive, on-brand, and WCAG-compliant — as part of a lean M&A integration team; maintained OCMS product pages on salesforce.com.
  • Drove SEO, performance optimization, and site security QA across all managed properties — treating compliance as a baseline, not a checkbox.
  • Led UX optimization and user testing for forms and demo flows (2019–2020), improving conversion metrics through analytics-driven iteration; acted as institutional lead for web data privacy and CCPA compliance.
  • Core technical contributor to Blog, Design Systems, and Accessibility programs (2016–2018); supervised and trained junior web producers and student assistants in digital best practices.
  • Managed agency relationships, project scoping, and technical feasibility review in collaboration with IT and Marketing stakeholders.
Web Producer & Online Communications Manager 2013 – 2014
Pesticide Action Network (PAN) · Oakland, CA
  • Managed and developed panna.org and sister Drupal sites; maintained IA, accessibility, and content quality across a mission-critical advocacy platform.
  • Ran online email campaigns via Salsa CRM; tracked and reported on performance using Google Analytics.
Front-End Web Developer 2008 – 2012
Mother Jones Magazine · San Francisco, CA
  • Acted as visual web designer and front-end developer for motherjones.com — Drupal implementation, front-end feature development, and weekly site maintenance.
  • Led design and development of editorial microsites; contributed to Social Media Strategy and SEO in collaboration with editors.
  • Optimized delegated publishing workflows and front-end performance across a high-traffic news platform.
Web & Multimedia Producer 2007 – 2008
UCSF – Clinical & Translational Science Institute · San Francisco, CA
  • Led information architecture and designed and built the first CTSI Drupal site (NIH-sponsored initiative); collaborated with PHP developers on UC systems integration.
  • Produced Clinical Research Centers online resources; managed newsletter design and secondary site elements.
Web Producer 2006 – 2007
Public Library of Science (PLoS) · San Francisco, CA
  • Managed weekly publication of five open-access scientific journals; supervised a team of two web production assistants.
  • Defined guidelines for web style, accessibility, and coding standards; redesigned homepage and subpages.
Web Production Associate 2005 – 2006
TechSoup Global · San Francisco, CA
  • Led QA for a major CMS migration; authored accessibility validation guidelines and created the CMS user manual; trained editorial staff.
Sales Operations Manager 1999 – 2004
Totality (acq. by Verizon) & Epicentric (acq. by Vignette) · San Francisco, CA
  • Administered CRM systems (Salesforce.com, Goldmine) for 50–60-person sales organizations; owned reporting, forecasting, and cross-departmental operations — foundation for the analytical and stakeholder management skills applied throughout web career.
Education
MBA in Marketing
Nicholls State University · Thibodaux, LA · 1996–1997
Competitive scholarship recipient, Paris Dauphine University
BS in Law & Marketing
Paris-IX Dauphine · Paris, France · 1994–1996
Continuing Education
CCSF Certificate, Multimedia Production · Workshops: Google Analytics, AdWords, Drupal, WordPress, Adobe Suite
Additional